Would you like insights with that?

Data without insight is little more than a bunch of numbers on a page. Squiz Analytics transforms your data into meaningful, goal-driven insights that empower your business.


Like Google. But Better.

Powered by Google Analytics, improved by Squiz.

We don't like to beat around the bush, so we'll say up front that our Analytics tool is powered by Google's enterprise-class Analytics software. We'd have to be crazy to attempt to compete with that. So we don't.

Instead, we created a product that harnesses the power of Google Analytics but adds new layers of advanced functionality that give marketers more insight and control than ever before. They say you can't improve on perfection, but we reckon we did.

More about Analytics


Clean slates are overrated.

Use your history to build your future.

If you already have Google Analytics (and you almost certainly do) there’s no need to abandon all your valuable historical data. Squiz Analytics simply integrates with your existing Google account to sync your data from the very beginning of time.

If you’re in multiple Google relationships, we won’t judge. You can add all of your accounts into one easy to use dashboard where you can compare, analyse and track all of your websites. And you can do it all in only three clicks of the mouse (or taps of the trackpad).

A/B testing

Getting testy? So are we.

We’d give ourselves an A+ for A/B testing.

Tests may not have been your favourite thing at high school but we're willing to bet your views have changed. Squiz Analytics has advanced A/B testing capabilities that enable you to test variables such as images, banners, content and anything else you can imagine.

Variant testing empowers you to make informed decisions about everything from your website content to your graphic design. You no longer have to rely on your intuition because Squiz Analytics gives you the data to justify every tactic with confidence.

Read our UX team's thoughts on 'Which Test is Best'

Thinking Caps

Take off your thinking cap.

Squiz Analytics does the thinking for you.

It's all well and good to know what your conversion rate is, or to see how your goals are tracking, but what use is that data if you don't have the insights to improve on it? That's what we were asking when we developed our powerful Recommendations Engine.

This tool closely monitors all site activity against goals and conversations, also factoring in all historical data, to give you tailored, data-driven suggestions on how to improve your conversion rate. Whether it's driving users to a certain page or optimising SEM for a particular region, you can easily implement each recommendation, then sit back and watch your conversions rise.

And in the meantime, you can help our conversions rise by getting in touch

Still analysing?

Get in touch for a demonstration of how Analytics can transform your business.

Please get in touch.

  • One last thing. We hate to ask but… are you human?