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Organisations are striving to achieve a single view of all their customer data. But what exactly does this mean? Join Caroline Maillols, Squiz’s global head of CRM, as she discusses the importance of this single view and what it can mean for your business.
Join Caroline Maillols, global head of CRM and customer engagement at Squiz, as she discusses the steps to creating a powerful CRM strategy and why understanding your customer journey is fundamental to this process.
Many companies decide to buy a CRM (because they think they should) and simply pass it on to the IT team for implementation. Unfortunately this usually ends in failure, because CRM is not an IT issue until much later in the piece.
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