Daniel Murphy is a digital marketing and communications expert, who has extensive experience in building data-driven and customer-centric marketing automation solutions to increase user engagement. Daniel has a deep understanding of personalisation and engagement strategies and tools to help organisation’s leverage their marketing automation platforms and achieve their goals.
Before joining Squiz, Daniel led the University of Canberra’s marketing automation activities. During this time, the campaigns saw an increase in attributable enrolments of 111%. For his work, Daniel has been awarded two Vice-Chancellor’s Awards from the University of Canberra.