Juan Yanez

Squiz, a global technology company with software positioned within three Gartner Magic Quadrants, will unveil its revolutionary platform at the largest annual gathering of IT professionals and technology providers across the diverse higher education landscape; the Educause Conference, in Chicago Oct 14-17 2019.

Good content should be driven by strong, data-backed insights. There's a variety of tools available to create great content, but site search analytics continue to be an untapped resource.

Search is the engine of student experience, not just because of what it does, but what it enables. For students moving onto university, there's a lot to learn and it begins long before the first lecture. Now, more than ever, the pressure is on to provide high-quality education with a great student experience.

The relationship between a student and their college has never been more important and student engagement is crucial to both academic success and retention.

What most modern marketers fail to realize is that there is a treasure trove of valuable information hidden right in plain sight: the search data contained within their own website.

A content gap analysis is the process of mapping out your audience’s journey: their primary questions, goals, concerns and then measuring it against your current content library for holes.