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5 questions to ask before launching a student portal
1 September 2019The relationship between a student and their college has never been more important and student engagement is crucial to both academic success and retention.
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Educause 2019
23 September 2019Tags: CMS, CRM, CX, CXP, Data and Analytics, Digital Transformation, Integration, Intranet, News, Squiz, UXSquiz, a global technology company with software positioned within three Gartner Magic Quadrants, will unveil its revolutionary platform at the largest annual gathering of IT professionals and technology providers across the diverse higher education landscape; the Educause Conference, in Chicago Oct 14-17 2019.
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How to create a data-driven content strategy
8 August 2019Good content should be driven by strong, data-backed insights. There's a variety of tools available to create great content, but site search analytics continue to be an untapped resource.
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Come visit us at the 2019 AMA Symposium for the Marketing of Higher Education
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Mind the gap - why you can’t succeed without content gap analysis
8 August 2019A content gap analysis is the process of mapping out your audience’s journey: their primary questions, goals, concerns and then measuring it against your current content library for holes.
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EDUCAUSE 2019 RECAP: What we learned and key takeaways
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What does search have to do with a data-driven marketing strategy?
19 August 2019What most modern marketers fail to realize is that there is a treasure trove of valuable information hidden right in plain sight: the search data contained within their own website.
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