Julie Westrup

Adopting a digital strategy that enables individuals to find, and/or be proactively presented with the information they need, will increase service adoption rates and result in a more positive, intentional experience for both citizens and employees and ultimately drive tangible economic benefit for the community.

Improving and automating communication with citizens means updates and information are provided in a timely manner, and self-service helps them get things done faster and more easily.

Forrester Research estimates today’s prospects are self-directing between 66-90% of the sale, making it even more challenging to establish a connection with a potential customer.  Having the right strategy in place is critical to achieving your business goals.