Julie Westrup

Improving and automating communication with citizens means updates and information are provided in a timely manner, and self-service helps them get things done faster and more easily.

Adopting a digital strategy that enables individuals to find, and/or be proactively presented with the information they need, will increase service adoption rates and result in a more positive, intentional experience for both citizens and employees and ultimately drive tangible economic benefit for the community.

Forrester Research estimates today’s prospects are self-directing between 66-90% of the sale, making it even more challenging to establish a connection with a potential customer.  Having the right strategy in place is critical to achieving your business goals.