Olivia Tunhage

When it comes to identifying tools that will help to drive student acquisition online, “site search” is not necessarily the first thing that springs to mind. Yet it can contribute greatly to improving conversion rates of prospective students and supporting the enrolment process.

When it comes to delivering great online experiences, meeting customer needs is key. This is why it’s so important for local governments to place an emphasis on the user experience (UX) design of their websites – to enhance the experience that people have and ensure they find value in what is being provided.

A practical how-to for perfecting searchability in your site search.

The pandemic has significantly increased the need for government entities at all levels to provide more information and services online, accelerating the pace of their digital transformation. At the same time, it has altered citizen needs, expectations, and priorities, making digital services the key to positive citizen experiences.

The search box on your higher education website is like a treasure chest. Yet, the riches inside are often overlooked. Those riches are data. By tracking how your visitors use your site search, you can gain important insights into what they’re looking for and whether your website is delivering, allowing you to improve the search and overall website experience.

There was a time, back when customer experience (CX) platforms were still considered ‘emerging’ technologies, that certain vendors tried to sell the ‘single vendor, single customer view’ dream.

Are conversions on your higher educational institution’s website lower than expected this year? Site search is one of the most powerful tools you have for understanding your users' intentions. A well-implemented site search can offer a 150x return on investment and, given the falling enrollment figures, every prospect to your website counts.