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It takes a lot of time, money and effort to build a brand. Many organisations rely on only a handful of voices to get the word out – but they could be doing more. Find out about the untapped voices that could be promoting your brand right now.
In this age of analytics, in which we have to demonstrate return on investment (ROI) and try to justify our marketing budgets, the constant question is: How do you measure marketing impact?
With an explosion of data, metrics and measurements, and a growing importance on demonstrating your marketing impact on the business, it helps to go back to basic, simple marketing: Are you looking to win, serve, or keep customers?
Taking place every January in Las Vegas, the Consumer Electronics Show (CES) doubles as a crystal ball for the trends set to shake up IT.
From heartwarming and funny to wildly inventive, these five marketing campaigns used the power of digital to make an impact in 2015.
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