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Organisations are striving to achieve a single view of all their customer data. But what exactly does this mean? Join Caroline Maillols, Squiz’s global head of CRM, as she discusses the importance of this single view and what it can mean for your business.
Learn about the trends that are set to shape the CMS industry in the next 12 months, with insights from Bart Banda, product manager of Squiz Matrix.
An open dialogue between your sales and marketing teams promotes productivity. But this is often easier said than done. Learn how you can facilitate communication so that your staff work not only harder, but also smarter.
Join Caroline Maillols, global head of CRM and customer engagement at Squiz, as she discusses the steps to creating a powerful CRM strategy and why understanding your customer journey is fundamental to this process.
The customer-relationship management (CRM) industry is making exciting advancements in machine learning. Adam Frank, head of customer insights at Squiz UK, discusses the CRM trends we are seeing – and what they mean for the future of your business.
Has the success of your CRM stalled? Adam Frank, Head of Customer Insights, Squiz UK, reveals why focusing on your employee engagement might be the answer to your problems.
Having an actively used CRM is not enough. Join Adam Frank, Head of Customer Insights, Squiz UK, as he discusses the biggest issues faced by businesses with their CRMs.
Learn the biggest issues faced by businesses with their CRMs – featuring key observations by Adam Frank, Head of Customer Insights, Squiz.
The truth of the matter is that it's not that simple. Lead tracking does require a level of custom development and know-how to make it effective.
When we’re talking about marketing technology, there are three critical pillars of the marketing machine. For success, you have to close the circle on where your leads are coming from and what’s bringing revenue into the business.
Many companies decide to buy a CRM (because they think they should) and simply pass it on to the IT team for implementation. Unfortunately this usually ends in failure, because CRM is not an IT issue until much later in the piece.
The right combination of tech is vital if you want to meet your customer expectations.
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