These days, a digital-first strategy is key to building an innovative business that speaks to your customer needs. But at the same time, your ability to master technology in a way that achieves your company’s vision is also central to success. Although the pace of technological evolution can be dizzying, there are golden rules that always apply. Here are three foolproof tips for using technology to drive innovation.
Make the switch to agile platforms
There’s no use obsessing about the customer experience if your technology stops you short. Investing in systems that support flexible working and real-time insight can reduce barriers to innovation.
- Think about switching to cloud computing and flexible working systems.
- Consider software as a service (SaaS) to quickly create and launch new products and initiatives.
- Ensure you put security protocols and governance measures in place.
Swapping cumbersome platforms for agile, customer-centric systems can help you innovate at a faster rate.
Eliminate software that leads to channel conflict
Many legacy systems are the by-products of a world in which offline trumped online and fail to recognise users’ habits and needs. That’s why it’s worth making sure that your software doesn’t create silos or restrict the customer journey. Your technology should facilitate a customer experience that’s seamless and respond to shifts in customer habits. It’s impossible to innovate if your technology fails to respond to change.
Don’t be afraid to be an early adopter
When it comes to innovation, it’s important to take calculated risks. Using new platforms to connect with your customers or experiment with more effective ways of working can help capitalise on opportunities as they arise.