Originally from France (with a bit of Polish blood), now Sydney-based Anne-Sophie Mazurek chats with us about her challenging yet rewarding role in marketing, her first impressions of Squiz, and what she loves most about Australia.
Squiz: Can you tell us a little about your role?
Anne-Sophie: My job is very diverse! I look after a variety of marketing activities – everything from developing our strategies and implementing our campaigns to managing the Squiz website and working with the sales teams. Basically, it’s my job to create and influence Squiz as a brand within the Australian market. I work closely with all our offices around the country to make sure that we’re generating great leads for our sales teams to be able to bring in new clients.
And even though I just manage Australian and New Zealand businesses, I’ve also got very close relationships with our UK and Poland offices. We’re a small team, so we work very closely together – we call each other almost every night. Plus, we have complementary personalities and skills so we can leverage knowledge from each other and improve our processes.
How long have you worked at Squiz?
I’ve been here for five months – I’m fresh off the boat, so to speak!
I’ve been really lucky to join the marketing team at an exciting time, with a lot of changes. The back end of last year was all about building our plan for 2017, and now it’s time to execute it! We’ve got lots of activities planned across a variety of media and channels. It’s going to be a busy but exciting year.
What are some of your first impressions of Squiz?
It’s been so positive!
I was already really impressed just from how the job ad was written – it’s what caught my initial attention. Then when I arrived, I loved the warm and friendly office space. So my first impressions have been very good.
Since I started working here, meeting so many people from so many cultures and countries has been fantastic. As someone who isn’t originally from Australia, that richness and diversity was really important for me.
What made you decide to move to Australia?
I had finished my master’s degree right at the beginning of the global financial crisis. The economy in France was quite badly affected, and it was hard to find a job.
I’d always dreamed of moving to Australia; I had come previously for a holiday and loved it. I also wanted to perfect my English and experience different cultures – I’m from a tiny village in France, and we don’t have the melting pot of people that you have here. So I went for it! I first went to Brisbane and attended Griffith University to finish my studies. Later, I moved to Sydney to find a job.
What does your typical workday look like?
I don’t really have a ‘typical’ day. Like my desk, my workdays are a bit of an organised mess! Some of the tasks I do on a daily basis include staying on top of our social media channels, updating our site, following all the trends from the analytics data we’re collecting, implementing campaigns to generate leads, and speaking to our sales guys to see how I can support them best to do their job.
I love that variety; I think I’d be bored without it. It’s great to have to tackle a whole new set of challenges every day while being creative and coming up with strong new ideas.
What are some of the challenges you face in your role?
My goals are to generate leads for the sales team and to raise awareness of our brand, so that in itself is a daily challenge. I’m trained to do everything I can to make sure we’re optimising our exposure and creating new ways of communicating and keeping engagement with our audience. A lot of what I do to make that happen occurs behind the scenes.
Marketing is no longer just about lavish events and drinks with clients; it’s extremely competitive, it's about numbers. You have to prove the efficiency of every single action you take and know what your return on that investment will be.
So, it’s all a challenge. But I love hard work and being challenged, which is why I took the job!
What are some of the initiatives you’ve already put in place that you’re most proud of, even in the short time you’ve been with Squiz?
I worked with our HR department to develop an induction process for new starters. Each month, I do a presentation for new staff to give them a better understanding of what we do, the products we’re selling, and the services we provide. So far, I’ve had very positive feedback from attendees, which is great.
I’m also really proud of the latest project I’m working on, which is around the role of Women in Digital, an initiative that aims to empower women in digital careers. We’re running a week full of activities in March around that – it’s very exciting! Stay tuned!
What do you miss most about France?
The list could be long and quite identical to all "French expats" (food, wines, culture, family and friends). So one thing not that common: I miss the snow! I grew up in the mountains, just 30 minutes from ski resorts. So, for me, every weekend and every winter holiday was about going there and spending the day skiing.
More expectedly, I miss my family the most. I’ve been living in Australia for seven years on my own. My mum and "little" sister are both back in France, and we don’t get to see each other very often, which is really the downside of living so far away. I go back whenever I can – it’s a 24-hour flight and then a seven-hour train trip, but it’s worth it.
What’s your favourite thing about living in Australia?
The active lifestyle. I live in Coogee, so I often go to the beach or run along the coastal walk – it’s all about being fit and healthy. There are always races and challenges to do!
I also love the fact that, even though Sydney is such a big city, you don’t have to go far to have an adventure. I often head out for road trips to the national parks on the weekends; they’re a lot of fun.
What do you like to do in your spare time?
I like art and culture: concerts and exhibitions, classical music, painting, and dancing.
I also read a lot. I just finished a book called Doctor Sleep by Stephen King. It’s the sequel to The Shining and tells the story of the boy from The Shining as an adult. It was very different from the first book, but it was brilliantly written and, while it wasn’t as terrifying, it still had its moments that had me on edge!
Do you have any hidden talents?
I did ballet for more than 20 years. I even wanted to enrol to become a ballerina, but I knew I would never make it to the top after several – and no outstanding predispositions to be honest – so I chose to focus on my studies instead and then didn’t have the time to devote to it anymore. But it’s still one of my main passions. When I have time, I enjoy doing classes, and sometimes I wear my pointes at home while I’m cooking and dance around my kitchen. Just don’t ask for the videos!
Anne-Sophie will be tweeting her week at work at @lifeatsquiz from 23 January to 27 January. Follow along to see what she gets up to on a daily basis.