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Chris Grist, solutions architect at Squiz, shares his thoughts on personalisation and reveals the key to engaging and agile user experiences.
Your CMS should have the flexibility to be able to grow and adapt to the ever-changing digital landscape. Join Bart Banda, product manager of Squiz Matrix, as he lists five steps to selecting the best solution for your business.
Brand awareness can be powerful, but without solid UX, it can only take you so far. Join Grace Woodrow Kraus, head of experience design at Squiz, as she explains the power of good UX and the effect it can have on your business.
An open dialogue between your sales and marketing teams promotes productivity. But this is often easier said than done. Learn how you can facilitate communication so that your staff work not only harder, but also smarter.
Join Caroline Maillols, global head of CRM and customer engagement at Squiz, as she discusses the steps to creating a powerful CRM strategy and why understanding your customer journey is fundamental to this process.
Join Grace Woodrow Kraus, Head of Experience Design at Squiz, as she discusses the internal issues that may be threatening the future success of your business.
Join Sam Marks, solutions design leader at Squiz UK, as he explains how a customer-first website strategy and solid experience design can help drive growth for your organisation.
Learn more about the tools, features and functions that are worth getting to know with Bart Banda, product manager for Squiz Matrix.
The truth of the matter is that it's not that simple. Lead tracking does require a level of custom development and know-how to make it effective.
When we’re talking about marketing technology, there are three critical pillars of the marketing machine. For success, you have to close the circle on where your leads are coming from and what’s bringing revenue into the business.
If you want to master the art of problem-solving, it’s worth taking a leaf out of Einstein’s book.
For businesses, innovation starts when you empower your staff members to be inquisitive and open-minded and to treat problems as portals to new ideas.
Many companies decide to buy a CRM (because they think they should) and simply pass it on to the IT team for implementation. Unfortunately this usually ends in failure, because CRM is not an IT issue until much later in the piece.
In this age of analytics, in which we have to demonstrate return on investment (ROI) and try to justify our marketing budgets, the constant question is: How do you measure marketing impact?
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