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A lot has changed in the Higher Education sector in recent years – government legislation, student expectations and tuition fees, to name just a few – but one thing hasn’t changed: the perpetual need to acquire and recruit more students.
Not all that long ago, Artificial Intelligence was very much left to data scientists - the rockstars of AI and the only real experts in this field. Fast forward to 2017 and it’s a very different story.
Your staff are your most powerful brand ambassadors, but only if you encourage and empower them to be so.
Elizabeth Wyatt, technical consultant at Squiz, discusses the areas that organisations need to focus on to ensure that their web project is a success.
Richard Roberts, analytics and optimisation lead at Squiz, reveals how to improve your capabilities, build in-depth insights and become a data-driven organisation.
Chris Grist, solutions architect at Squiz, shares his thoughts on personalisation and reveals the key to engaging and agile user experiences.
Your CMS should have the flexibility to be able to grow and adapt to the ever-changing digital landscape. Join Bart Banda, product manager of Squiz Matrix, as he lists five steps to selecting the best solution for your business.
Brand awareness can be powerful, but without solid UX, it can only take you so far. Join Grace Woodrow Kraus, head of experience design at Squiz, as she explains the power of good UX and the effect it can have on your business.
An open dialogue between your sales and marketing teams promotes productivity. But this is often easier said than done. Learn how you can facilitate communication so that your staff work not only harder, but also smarter.
Join Caroline Maillols, global head of CRM and customer engagement at Squiz, as she discusses the steps to creating a powerful CRM strategy and why understanding your customer journey is fundamental to this process.
Join Grace Woodrow Kraus, Head of Experience Design at Squiz, as she discusses the internal issues that may be threatening the future success of your business.
Join Sam Marks, solutions design leader at Squiz UK, as he explains how a customer-first website strategy and solid experience design can help drive growth for your organisation.
Learn more about the tools, features and functions that are worth getting to know with Bart Banda, product manager for Squiz Matrix.
The truth of the matter is that it's not that simple. Lead tracking does require a level of custom development and know-how to make it effective.
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