Mastering the art of modern-day marketing means juggling multiple tasks at once. From tracking the success of digital campaigns to tuning in to your customers’ conversations on social media, dealing with conflicting demands is a never-ending challenge. In the last year, we’ve seen a plethora of marketing apps that aim to help you get on with the job. Here are four apps tailor-made to make marketing a breeze.
Staying connected to your customer means staying active on channels such as Facebook, Twitter, and Instagram – a task that’s easier said than done. But Buffer, a social-media-management app that lets you schedule posts for publishing across your channels, makes it simple to take control of your social-media presence. Although it’s dangerous to exclusively automate your social-media marketing, Buffer lets you optimise your social-sharing times and track how many times people mention, like, or retweet your posts. That’s why it’s become an indispensable part of any savvy social-media marketer’s toolkit.
These days, marketers interested in building strong relationships must respond to customers in real time. Mention, an app that allows you to track exactly what customers are saying about your brand on social media and deliver alerts outlining your mentions throughout the day, can help you go a long way towards achieving this.
Most marketers understand that turning your customers into brand advocates is important, but what about empowering your employees to fly your company flag? EveryoneSocial makes it easy for employees to turn themselves into influencers by sharing work-related content on their social-media accounts – a feature that builds community and amplifies your brand presence.
If you use Google Adwords to lure customers to your website, then this app can help you monitor your marketing campaigns from the palm of your hand. The app features a dashboard that highlights key metrics such as impressions, conversions, and click-through rates – data that can help you make adjustments in real time.