Not all that long ago, Artificial Intelligence was very much left to data scientists - the rockstars of AI and the only real experts in this field. Fast forward to 2017 and it’s a very different story.
What was once, as a practice, pretty inaccessible to marketeers is now at the forefront of what they do. In the same way a CMS is now very much a marketing tool, and HTML and CSS are skills that all digital marketers should have under their belt, AI is becoming integral to the future marketing strategy.
The market is becoming abundant with commercial offerings for AI platforms that aim to tear down storage and computing barriers for AI. These technological advancements are quickly reaching a point where using computer neural networks that mimic the human brain in a marketing strategy is no longer a far fetched concept, but very much a reality.
All sectors, particularly those that are rich in data, have the opportunity to deliver more personalised customer experiences and make smarter automated decisions through the smart implementation and integration of AI.
With accessible AI driven tools and platforms becoming more common, there really is no excuse for the traditionally ‘non-technical’ to be left behind. With Gartner predicting that by ‘2020, 85% of customer interactions will be non-human’, can you really afford not to, at the very least, understand what it all means? Join our webinar on the 3rd May where we will be taking AI back to basics to uncover what it really means for your organisation.