Dermalogica had a variety of websites and client services spread over a number of URLs and there was no real connection or easy way to navigate between them. To avoid multiple logins, brand confusion and unnecessary processes, the aim was to consolidate all the sites and provide new, additional services to their clients from one simple-to-use platform.
Many of the authorised accounts that represent Dermalogica are not tech-savvy, so simplicity was a key factor in the project. How could every skin care centre get online and promote not only their individual skin care business, but the overall Dermalogica brand and offering too? The answer was to offer a free website builder that would support global brand consistency and growth.
Called ‘Connect’, this new hub would be the one central point where all existing and future services would be located. The requirements for Connect differed in each global market; therefore the project needed the flexibility to work independently in every country whilst remaining true to the quality of the brand.