When Geoimage first started using SugarCRM, they were in a period of major growth, thanks to both the mining boom and an increasing awareness of the availability, and applications of, satellite imagery. The growth in the business brought new challenges in the pace of communication among the Geoimage teams located in state-based offices. A multitude of programs had been in use to share and collaborate on sales and delivery, including Excel, Google Drive and Dropbox. None of these were able to provide all the elements required in one platform and sharing data between offices was difficult, especially between the east and west coast. The preparation of monthly reports for the CEO and Board was an ongoing headache, as staff were unable to easily access the data necessary to compile them.
The challenge for Geoimage was to find a system that would:
- Incorporate all the elements required by the business in a single application.
- Promote data sharing between offices, and enable staff to access data anywhere, anytime.
- Be an "off the shelf" product, but one that could be manipulated to suit their requirements without too much trouble.
- Be user friendly in order to overcome any internal resistance to change.