In the world of ticketing, getting the right information and documentation to the right people on-time can be the difference between a great event and an average one. To ensure that events were managed seamlessly, House of Tickets needed a system to handle orders from over 2,000 customers across Australia and New Zealand.
The company was previously relying on a collection of spread sheets which had to be constantly updated and checked by multiple employees. House of Tickets was losing out on many potential sales because it was struggling to keep track of leads and new orders flowing in from customers. These leads were flowing in through the website and over the phone, but this information was not being tracked in a central location or consistent manner, and no-one knew which enquiries had been attended to.
Scanning for lost revenue opportunities one lead at a time
House of Tickets didn't have real log of communication and didn't know who of their employees had contacted which customers. The company was missing potential revenue because it did not have full visibility over the information it had seeded out when quoting on different jobs. House of Tickets had no systems for managing quotes, despite offering different rates to customers.
"It was all over the shop. We wanted to centralise all the lead lists and all our accounts. We were missing leads, and we were in an uncomfortable position where we weren't following up people, people were following us up." Nathan Simonds, Director of House of Tickets