Established in 1975, the Long Service Corporation is a government agency that provides portable long service for workers in the building and construction industry. The schemes administered by the Corporation enable workers to receive long service benefits that they were previously not entitled to under outdated legislation.
The Corporation wanted to rebrand and redesign their array of websites in a way that brought both the design scheme and technical functionality up to date. This initially comprised a corporate website providing general information about the Corporation and content common across all industries, plus a whole host of industry-specific portals.
User feedback suggested there was a lot of confusion about the relationship between the various industry sites and the corporate site. Users were increasingly frustrated by the need to constantly navigate back and forth between different sites to find what they were looking for.
So the task was to create a more streamlined experience for users, and as part of the user research to determine how many sites the Corporation really needed to service their members.
With so many different websites and individual user requirements, the idea of creating one online presence was initially quite daunting. The first challenge was understanding the nature of each industry's requirements and distilling them into a structure that would provide common, streamlined and seamless access for every user. The second part of the challenge lay in adding industry-specific depth of content for those who required it - without confusing users or creating a disruptive, distracting interface.
The Corporation also needed to gain the support of stakeholders who had initially felt that user research was unnecessary.