The Australian Science Media Center conducts media briefings, provides raw content to media outlets and expert reaction to breaking news. A key aspect of their business is data - and being able to access information readily.
Over the years, ASMC have used and structured another program successfully to suit the business model. However, early in the process of developing a new website, they realised that trying to integrate the existing database with it, was going to be problematic.
ASMC started looking into web-based databases that could be customised to suit their purpose and would integrate more easily. After evaluating a number of systems, the team settled on Sugar CRM, partly as it had a better search functionality than its competitors.
Their search for additional expertise to implement the new system led ASMC to Squiz and we began working together to integrate Sugar with the new website.