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The organization

Creighton University, located in Omaha, Nebraska, serves over 8,900 students and nearly 70,000 alumni. Creighton’s nine schools and colleges deliver a powerful education with programs in the arts and sciences, law, business and health sciences. For 16 years in a row, U.S. News and World Report has named Creighton University the No. 1 regional university in the Midwest.

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Key project objectives

The requirements

The web strategy team at Creighton University was looking for a solution that would give them more control over the web search without disrupting other resources of the department. Outdated content, cluttering search results, was a liability to the university. As the team sought to customize search results for popular queries, their previous solution’s poor ranking of search results was a significant challenge.

Funnelback provided support and customization and didn’t rest until we were satisfied. They were always very supportive and never lost their can-do attitude.


The solution

Funnelback for Higher Education was the flexible solution needed for Creighton’s unique set of challenges. Starting with out-of-the-box Funnelback for Higher Education with Creighton branding, Funnelback built a live prototype, allowing iterative feedback from Creighton’s team to guide the direction of the university’s future search.

Creighton’s team used the Insights and Auditing suite, included with Funnelback for Higher Education, to improve their search rankings. The team was able to make template changes to the Higher Education product to best suit the needs of the university.

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