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Taking your first steps towards acquiring software to better engage your customers and prospects can be confusing and overwhelming to the most seasoned marketer.To help cut through the noise, here is our handy step-by-step guide to finding the perfect solution for your organisation.
Artificial intelligence is popping up all around us everywhere we look, both in areas that border on science fiction (self-driving vehicles) to the more mundane (what show should I watch on Netflix?).
Richard Roberts, analytics and optimisation lead at Squiz, reveals how to improve your capabilities, build in-depth insights and become a data-driven organisation.
It’s difficult to know what the next latest, greatest technologies will be. Brooke Campbell, Squiz’s head of marketing automation, discusses why organisations need to position themselves so they can tackle future trends – whatever they may be.
Learn about the trends that are set to shape the CMS industry in the next 12 months, with insights from Bart Banda, product manager of Squiz Matrix.
Discover the latest user experience (UX) trends you should be working towards today to futureproof your business for tomorrow with insights from Julian Munford, UX consultant at Squiz.
Join Caroline Maillols, global head of CRM and customer engagement at Squiz, as she discusses the steps to creating a powerful CRM strategy and why understanding your customer journey is fundamental to this process.
Join Sam Marks, solutions design leader at Squiz UK, as he explains how a customer-first website strategy and solid experience design can help drive growth for your organisation.
Learn the biggest issues faced by businesses with their CRMs – featuring key observations by Adam Frank, Head of Customer Insights, Squiz.
In this age of analytics, in which we have to demonstrate return on investment (ROI) and try to justify our marketing budgets, the constant question is: How do you measure marketing impact?
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