Squiz Q&A with Head of Change, Dave Letorey

Meet Dave Letorey; he's Head of Change at Squiz. He loves dancing, hats, is a monopoly champion and spends his time empowering individuals to learn new skills. 

Squiz: In which office are you based Dave?

Letorey: London

How long have you worked at Squiz for?

9 years

What does it mean to be head of change?

It means helping people to overcome the difficulties we have in becoming a truly global organisation and making sure that when we change tools, processes and strategies, we do so to make everyone’s life easier rather than more difficult.

What does a typical Dave-Day look like?

There’s definitely no such ting as a typical Dave-Day. I do anything for everybody so it depends on what issues people are having and what changes they need making.

Many fingers, many pies…many hats.

What personal traits do you have that make you good at your job?

Before I joined Squiz, I used to be a teacher so, naturally, I got hired as a trainer. I’m good at my job because I genuinely love interacting with people, whether that’s helping them overcome a problem or just teaching them about how good the products we use actually are.

What’s the most rewarding aspect of your role?

Educating people is very rewarding, making them aware and empowering them to learn new skills and use the tools that we provide is great.

Also at Squiz you aren’t micromanaged, you are given respect and are free to do the right thing all of the time.

What makes Squiz the best place to work?

Other than me being here?

Squiz is a very inclusive place – the people are awesome. You get opportunities to do new things everyday and meet and work with people from all over the world.

What’s the best thing about your job?

The best thing about my job is that I’m respected. I’m not told Dave do this or that. At Squiz we just know what we’re doing is the right thing all of the time.

The people I work with are pretty awesome too!

What’s the atmosphere in Squiz London like?

It’s too hot, my ideal temperature is 8 degrees but some say that’s too cold and stick the heaters on.

That’s not the kind of atmosphere you were talking about was it?

The London office is great - it’s very busy, very active but fun at the same time.

What’s the most exciting thing you’ve done at Squiz?

I’ve DJ’d at 9 Christmas parties, spoken at 7-8 User Conferences around the world and I’ve trained well over 700 people in my time.

Describe your best training experience?

It was back in April 2013, I had to train 50 ladies and 1 gentleman to use our products. This client is renowned for their great recipes and after training we had one of the best lunches ever. I was somewhat devastated that I had brought shop bought sandwiches with me and, so, on the second day I made my own bread for everyone to try – it went down very well.

What do you get up to outside of work?

Dancing, my favourite thing in the world….and wearing hats.

You’re about to go on Devs On Tour (a 300 mile bike ride through Europe). What’s your training been like?


The history of Dave on a bike is:

When I was 8 I fell off my bike and needed 60 stitches, I was in and out of hospital for 17 weeks – I didn’t ride a bike after that until 1996 when I bought one for commuting and maybe used it twice…

Since then I haven’t ridden a bike until 2 weeks ago. I’m enjoying it at the moment and think I’ll keep it up after.

If you could go back in time to your 21yr old self, what advice would you give?

Never NEVER grow up, and go to as many gigs as you can.

What’s your favourite book of all time?

That’s too difficult. But I’m really enjoying a book called ‘Do You Speak JavaScript?’ at the moment.

Otherwise I recommend:

  • 'Anything written' by Douglas Adams
  • 'Good Omens' written by Neil Gaiman and Terry Pratchett – everyone should read this before they die
  • 'Blade Artist' by Irvine Welsh – its just bizarre and had me on edge the whole way through reading it

What’s your favourite game of all time?

When I was 9 or 10 I played monopoly religiously but then got a book on ‘How to Win at Monopoly’ which subsequently ruined the game for me as I always won.

And no, I can’t tell you how to win in case I ever have to play you and there may be money involved.

My new favourite is Backgammon.

What motivates you?

Quality - doing things to the highest standard. Also helping people.

I’m in the right job.

You can follow the whole trip and sponsor Dave on his epic ride with the Squiz Devs on Tour here: http://ride.letorey.co.uk/

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