Squiz Q&A with Customer Insights Consultant, Oier Ruiz Trevino

Serial practical joker and family man Oier talks about running, cool technology, Steve Jobs and aluminium foil.

Squiz: In which office are you based?

Trevino: Sydney

How long have you been at Squiz for?

I believe it’s been around 6 years.

Did you go to university? If so what did you study?

Yes, I went to university back in Spain. I studied a Computer Science degree in Technical Engineering.

What did you want to be when you grew up?

Since very young I always wanted to be a NBA basketball player but as soon as I hit my teens I realised this wasn’t going to be an option for me as I was quite short for my age.

Describe an average day in the life of Oier:

I am a family man these days so my average day is not really exciting ;-)

I wake up early in the morning thanks to my 2 year old son and we start the challenge of getting ourselves ready to leave the house. After leaving him at day care, I jump on the bus to work and while commuting I usually ring family and friends in Spain, check the news and go through my RSS feeds.

At work, I might have a meeting or two during the day but I spend the rest of the time coding, building integrations and writing documentation.

I try to go for a quick cheeky run at lunchtime everyday to oxygenate my brain. I used to drag some of my colleagues with me but they all have pulled out gradually (you know who you are). I am the only one still persevering with it.

I leave work around 5:30pm to be on time to go home and enjoy some quality time with my son. I usually put him to bed later, which is my favourite part of the day.

Then I cook dinner for me and my wife and I usually like to spend some time on my laptop browsing music, checking social media and doing some online shopping while having the TV in the background until 10:30 when I typically head to bed.

Advice from your current self to your old self

Learn English earlier and travel more. Believe it or not, I never travelled overseas before coming to Australia.

What’s your favourite aspect of your role?

That I get to work with cool technology every day which gets me to learn about what new marketing technology that is out there. These are definitely interesting times to work in the MarTec space as there is new marketing software pretty much every week.

What’s the most challenging aspect of your role?

Keeping up with all that marketing technology. It is exciting but at the same time challenging, as the marketing technology space is really fast paced. I get several questions a day like this: “Hey Oier, have you heard of this software [insert name of the software here]? Can we integrate with it?”

What’s something you’ve done that you’re really proud of- in terms of your career?

The thing I am the most proud of, career wise, is leaving behind everything I had back in Spain to start a career in a completely different country and in a completely different language. Having to start all over again from the very bottom and to get to the point I am currently at.

Who is someone that inspires you?

Steve Jobs. His passion and his obsession with aiming for perfection is very inspiring to me.

One of my favourite quotes from him and that I always keep in my mind is: "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it."

Tell us something interesting about you:

I love music and I am a compulsive collector of records. Every two weeks or so I get a cheeky delivery of records to the office and you can find me at various record fairs on the weekends.

Do you have a favourite movie?

Hmmm this is a tough one. There are so many that it’s difficult to choose.

I have a soft spot for “Scarface” though. I think Al Pacino’s interpretation in that movie is simply outstanding.

Favourite game?

Street Fighter! I spent so much of my youth playing that game, but after it, I didn’t play any other game.

Has something funny ever happened to you at work?

I guess an interesting one was the first time I went on annual leave. I came back to the office to find my desk (and everything that was on it) wrapped in aluminium foil. Ah! And my computer’s mouse was inside a mountain of red jelly. My manager was right there at 7:30am with a video camera ready to capture my face when I saw the scene.

Back to the top of this page