ARANZ Geo is an innovative young tech company that develops 3D geological modelling solutions for the mining, geothermal and hydrogeology industries. Its revolutionary 3D geological modelling software is used by some of the world's leading mining companies.
Since launching the product in 2004, the Christchurch-based company has established Leapfrog support offices in Asia/Pacific, Africa, South America, North America and Europe. More than fifty staff work out of the New Zealand headquarters and a further 35 are located across a network of local support offices around the globe.
When ARANZ Geo approached Squiz, their first class software products lacked a strong and comprehensive online marketing presence. They had three light brochure sites sitting on a heavily customised Joomla platform that lacked functionality and flexibility.
Consolidating three sites
ARANZ Geo wanted to merge these websites into the one product website, leapfrog3d.com, on a CMS platform that would grow with their organisation. It needed to be reliable, fast, support other languages, and enable their website to be easily found through improved SEO. Their non-technical publishers required a simple user-friendly editing interface that included workflow. The ability to provide dynamic content and automate some backend processes was also a prerequisite.
Putting the customer first
Most importantly, ARANZ Geo wanted to provide their customers with a best-in-class online experience and repurpose their website to be the focal point for their digital marketing strategy. This would require improving the overall user experience of their website, making it easier for people to evaluate their software products and maximise the site's ability to generate leads, which up to this point had been constrained by simplistic form functionality that did not integrate with the CRM.