As the primary telecommunications industry body in Australia, Communications Alliance is responsible for creating policy and driving innovation for industry development and growth. Communications Alliance has been working with Squiz since the early 2000s, where Squiz relaunched their website on Matrix.
Communications Alliance is tasked with providing a unified voice for the industry, with their broad and vast audience ranging from the largest telecoms companies in Australia, through to legal representatives and satellite providers. Their website plays a key role in providing crucial information on industry guidelines and standards, as well as events and committees to foster development and growth.
The small but agile team at Communications Alliance began to notice a shift in their industry. A new generation of members was emerging, consequenting in rising user expectations around their digital experiences.
Communications Alliance saw this as an important opportunity to spark change. They wanted to provide their members with a refreshed and modern digital experience, without drastically changing the user journey.