Creative Scotland is a public body that supports the arts, screen and creative industries across Scotland for everyone who lives and works in or visits the region.
Established in 2010 through a merger between The Scottish Arts Council and Scottish Screen, Creative Scotland enables people and organisations to work in and experience all aspects of Scotland’s creative economy.
The requirements for their new website were many and varied, because Creative Scotland exists to support the diverse needs of the public who, at one end of the spectrum, work in the arts and cultural sector in Scotland and, at the other end, attend and participate in arts and cultural activities.
We recognised that their digital presence required a complete rethink and overhaul, because nearly 50% of users of the old site found it lacklustre and difficult to find information. We needed to provide a rich information resource for artists and create an ambitious platform for advocating great artistic work being produced in Scotland to international audiences.
So the goal: keep it simple while offering sophisticated and visually rich routes to data.