Digital UK is a not-for-profit company that was set up at the request of the UK government to provide impartial information on the switchover from analogue to digital television. It led the implementation of the digital TV switchover from 2008-2012 and is overseeing clearance of analogue television services to prepare for the launch of 4G mobile broadband services. The company is owned and funded by the BBC, ITV, Channel 4 and Arqiva.
Preparing for the switchover from analogue to digital signal was a mammoth task and represented the biggest challenge in UK broadcasting history since the introduction of colour television in 1966. Digital UK needed to set up a Digital UK website and various microsites that would help inform the general public about how the changes would personally affect them as well as how they could prepare.
The aim of the Digital UK project was to equip consumers with the information and tools they needed to switch to digital in a seamless, cost effective way. Given that a project of this scale had not been tackled by the broadcasting authorities in decades, new challenges presented themselves on a daily basis. Because this change affected the entire UK population, it was imperative that the website was developed in line with accessibility best-practice guidelines to ensure everyone could easily access and understand this information.
As the time to switchover neared the focus switched to practical help to ensure consumers knew how to ensure they did not lose their television signal. Additionally, given the wide range of people affected by the switchover, it was imperative that the website was laid out in an easy to understand, accessible format.
With these challenges in mind, Digital UK sought a CMS that was flexible enough to support complex technical information while also making content editing and publishing simple and intuitive.