When first starting to work with Squiz, Elsevier’s website ran on a web management platform that had been launched in 2004.
Making changes quickly was difficult and the level of service it provided didn’t live up to the reputation of the Elsevier brand. In fact, there wasn’t one challenge, there were three:
First, to migrate 2,000 pages and 20,000 products over to a simpler CMS.
Second, change the mindset behind the site: from product-centricity to customer-centricity. The future of the brand makes it imperative that Elsevier's resources are as accessible as possible, meaning that customers need to be able to access them regardless of the device that they're using iva Elsevier.com – this meant making the site fully responsive.
The third challenge was to make the governance more agile. With multiple teams editing content, consistency of Elsevier’s brand and messaging needed to be guaranteed, whilst reducing the risk of duplicating content.