The Queensland Sentencing Advisory Council (QSAC) was set-up in November 2016 to provide independent research and advice, seek public views and promote community understanding of sentencing matters.
There’s often a lot of public debate about sentencing and its supposed leniency, yet citizens don’t readily appreciate that there’s a lot more to a sentence than the headline. In fact, research conducted by academic Kate Warner has shown that people informed about sentencing and individual cases are frequently more lenient in sentencing than the actual judge in the case.
To demonstrate the complexities involved and help educate the public, the QSAC wanted to launch a program that would reach the public and their key audiences, that:
- was engaging and informative about the sentencing process in Queensland
- placed the participant in the judge’s shoes by sentencing cases based on real-life events
- enabled the collection of data to analyse public opinion.
Prior to the ‘Judge for Yourself’ project, Squiz worked with QSAC as users of their Squiz Matrix CMS platform for their corporate website www.sentencingcouncil.qld.gov.au.
QSAC approached Squiz about this new project armed with a strong idea as to what they were looking to achieve, seeking Squiz’s expertise to help them to understand how it could be implemented.
In addition to needing to be a cost-effective solution with wide appeal, the solution would technically need to be:
- An interactive, video-based digital solution that was compatible across multiple platforms and integrates with their existing Squiz Matrix CMS-based website
- The central pillar of a much wider campaign, capable of handling the traffic from the many channels being used to push to it
- Easily editable to ensure that it can be modified and grow with QSAC’s changing needs
- Capable of providing user insights with easily extractable data
After an initial discussion between Squiz, QSAC and an agency already approached to create the video content, it became clear that the ‘Judge for Yourself’ campaign site would need to be easily modified so as to achieve all the goals and ensure longevity; especially as sentencing guidelines and legislative changes can occur.