Westminster Abbey is one of the most renowned landmarks in the UK. Steeped in over a thousand years of history, the Abbey continues to play host to historic occasions, religious ceremonies and ongoing daily worship. The coronation of English monarchs has taken place there since 1066, including that of Queen Elizabeth II, whose coronation in 1953 was the first to be televised. Many of the nation's kings and queens are also interred in the Abbey.
As well as continuing its established traditions into the 21st century, Westminster Abbey has successfully evolved to become one of London's principal tourist attractions, with more than one millions visitors each year.
After Squiz helped with a very successful overhaul of the Abbey's website a few years ago that brought a huge increase in traffic, it was time for a fresh redesign to stay on top of digital trends and provide a better user experience across multiple devices.
As a popular tourist destination for visitors from all over the world, many would access the site from different mobile devices. To continue providing an engaging platform and evolve with its customers, it was obvious that a responsive design was overdue.
Because of a substantial amount of interesting content that that was hard to find and therefore not used appropriately, the Abbey also wanted to use the opportunity to implement better search function across the site. The goal was to make the vast variety of information and services easily accessible and to bring relevant content - such as current events and famous visitors - to the forefront.
Whilst the Abbey was extremely motivated and excited about the project, one of the biggest challenges to overcome was the restricted budget available to develop a sophisticated dynamic site that not only looks great but also delivers functionality and is easy to maintain.