WorkSafe Victoria provides services and training to Victorian business on keeping the workplace free of risk, injury and disease. To help fund this process they collect revenue online from all Victorian businesses. After 10 years on an internally-hosted website environment WorkSafe Victoria were looking to make a change that would hand them the reins and give them unprecedented flexibility within their online environment.
Richard Barker, Online Marketing Manager, was asked to drive the project. He told us, 'The existing online platform and the technology were hard to update. It was expensive to move to new versions. As a result we were on old customised version, which was inline with internal IT policy. It wasn't possible to deliver a more interactive and personalised user experience which is where we want to be.'
The legacy online platform was experiencing frequent outages during periods of heavy usage and average page load times were sometimes up to 10 seconds. Richard explains further, 'There are approximately 250,000 companies in Victoria. We collect a premium from them and organisations are required to log their statements online with us. This creates massive traffic during peak periods lasting three to four weeks. The ability to control the scalability of the site during these peaks needed to be in the hands of marketing. The cloud provided a clear benefit in managing customer satisfaction and revenue collection during this process.'
'We wanted to be fleet of foot. We could change content but anything more took a long time. Search is critical with over 1600 documents in PDF. We had many complaints that users were dissatisfied with their ability to find the right information quickly,' Richard continues.
These performance issues brought clear management support for the marketing team to look for a new cloud-based online platform to support their business goals.