With almost 750 Facebook, Twitter, Instagram and LinkedIn accounts run by Federal public service departments and agencies alone, there is no doubt that citizen engagement is a high priority for governments at all levels to improve their citizen interactions and streamline service delivery.

Whether it is encouraging citizens to self-serve, improving health outcomes through online educational programs, or forging stronger relationships for regional investment, citizen engagement helps to drive economic value.

In this whitepaper, we’ll cut through the hype and bluster to show who, when and how Australians engage with businesses and the government online. You’ll learn just how far your message can reach depending on the engagement tool used and how different platforms should be used to reach citizens of different demographics.

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