Discover the psychological principles behind user experience and how you can use them to put your customer first.


Giving your users a top-notch experience is key to increasing conversions and boosting retention, so it's vital that you understand their needs.

This download will help you discover the psychological principles behind UX design - such as how grouping certain objects (like olympic rings) reduces them to their most simple form, or how you can combat confirmation bias to really tap into your users' needs.

You'll discover:

  • How to capture the user's attention - and keep it
  • What the Three Gestalt Laws have to do with design
  • How to apply psychological principles to web design

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