This course covers the core concepts of how Funnelback works with your website. This includes key functionality using the marketing dashboard as well as search results, reporting, search enhancement, tuning and the auditors available (including SEO) to optimise content using Funnelback. This course is ideal for people in content authoring, marketing and communications, and online / digital and information management.

  • 1/2 day
  • $1,000
  • Exam: not applicable
  • Training

Course overview

This course will use Funnelback Version 15.10.

Introduction to Funnelback
  • Overview of search as a concept
  • Overview of Funnelback
The search results page
  • Overview of the different elements available in the search results interface
The marketing dashboard
  • Services
  • Switching services
  • Previewing the search
Understand your search
  • Search analytics reports
  • Content auditor reports
  • Accessibility auditor reports
Enhance your search
  • Configure synonyms
  • Configure best bets
  • Configure curator rules
Optimise your search
  • Use analytics to improve your search
  • Control what gets indexed
  • SEO auditor
Search result tuning
  • Creating training data for tuning

If you are interested in learning how to implement Funnelback we recommend Funnelback for Implementers - FUNL201.


Participants will require basic computer skills but a technical background or prior experience with search engines is not assumed. This makes the course an ideal introduction for anyone wanting to get started with Funnelback.

Past experience in managing or updating components of a website would be useful though not required.

Courses are regularly scheduled according to demand and are confirmed to run once minimum numbers have been met. Custom courses can be arranged if you require a specific date or custom content. You may also be eligible for a discount if you have several people for the same class. Talk to your Squiz Account Manager or use the form below to contact us about your training requirements.

Enquire about this course

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