Plan your next campaign by following these five simple steps and completing the campaign planning worksheets to reach the right audience on the platform that’s most effective.


Whereas once citizens were kept at arms length and only contacted their government services when necessary, digital engagement now allows 24/7 interaction and service delivery. Not only that, citizens can now become advocates in driving messaging and become an integral part of the decision making processes.

By taking the time to create strategies, define audiences, place content on the appropriate platform, and automate and personalise engagement, departments and agencies can expect to see measurable improvements in engagement and program outcomes and ultimately drive tangible economic value.

Written by Daniel Murphy, Marketing Automation Consultant at Squiz, this cheat sheet will help you plan your next campaign and reach the right audience through the best channel. Plus access campaign planning templates and checklists to use across all your future campaigns.

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