Funnelback - Analytics
Turn customer behaviour into actionable insight with the Funnelback Marketing Dashboard.
Use in-built tools to inform decisions and optimise content to better connect with your customers. You can track search terms, clicks and content engagement to ensure you are delivering the right content for your audience.
Surface more than raw data. With transformative real-time insights, the Marketing Dashboard delivers the tools to create better, more personalised user experiences and the strategic insights to drive conversions.
Identify opportunities for engagement and use intuitive built-in solutions to expose the right content at the right time.
Put your customers’ needs first with accessible digital content. More than just an obligation, complying with accessibility guidelines can provide substantial financial returns and drive customer acquisition, engagement and retention.
The Accessibility Auditor provides quick-fix tools and advice to achieve accessibility compliance. The automated reporting system takes the guesswork out of content strategy and helps you optimise content.
Content Auditor provides intelligent, automated digital content governance for complete peace of mind.
Content Auditor is highly flexible, providing users with the ability to create custom checks as required. Built-in auditors include:
- Incorrect branding or images
- Reading grade, common misspellings or phrases, grammar check
- Pages that have exact duplicate titles
- Identify metadata fields without a valid entry
- The time in which a page takes to load
- Duplicate content
Search Engine Optimization for on-site search is an important tool in your website strategy tool kit. SEO Auditor ranks your site content and identifies reasons for ranking positions, as well as providing best practice SEO techniques for improving individual URL's.
The easy-to-use interface takes the guesswork out of search rankings, providing practical assistance to both SEO experts and novices alike.