What is Marketo?
Marketo is a customer engagement platform which automates your entire customer experience to deliver value and delight, at every moment.
With Marketo you can create dynamic customer journeys, craft and automate messages for any channel and integrate seamlessly with your CMS and CRM to create a powerfully unified customer experience.
Benefits for your organisation
Target new customers accurately and nurture relationships with prospects who aren’t yet ready to buy.
Increase loyalty and customer retention by informing, updating and prompting based on individual customer needs.
Understand, prove, and optimise your marketing impact with comprehensive measurement and revenue attribution.
Create campaigns and powerful reports using a simple drag-and-drop interface.
Create, automate and measure campaigns to meet any business objectives.
Target communications to customers across email, mobile, web, social and offline.
Measure campaigns easily with powerful reporting to drill down, segment and explore your list and tie revenue to specific campaigns.
Machine learning and predictive analytics automatically displays the most relevant content to any person, on any channel.