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Universities today are under incredible pressure to compete not just with each other, but for the attention of their student cohort. Students are dropping out in record numbers and universities are scrambling to keep them.

Students want to interact with their college as seamlessly as their interactions with digital leaders such as Uber, Spotify, Instagram and Whatsapp. But many efforts by universities to better connect with students have actually contributed to more complexity and poorer outcomes.

Institutions who are leading in the student success space are using data to powerfully transform the way they communicate and engage with their students. Those that are successful at leveraging their data are utilizing technology-enabled solutions to deliver personalized content and on-demand digital services across the student lifecycle.

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