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The Higher Education marketplace has transformed over the past decade. Changes in funding and course fees, Brexit, increased competition and the evolution of the modern student have driven change at an astonishing speed.

Where once a student sought a set of qualifications as an outcome, now – as paying customers – they seek a successful life experience. It’s this notion of the ‘student experience’ and ‘student success’ that is prompting the most progressive universities to rethink the way they engage with their most valuable asset: their customer.

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