An In-depth Guide to CMS Platforms

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CMS platforms are constantly evolving to meet the latest technical and business needs of today's marketers.

The rapid pace of innovation means that there's always a shiny new feature or buzzword that's floating around the industry, being pushed by one vendor or another. Sure, 'syngergistically innovative metadata' sounds cool, but what does it actually mean?

This guide will help you cut through the marketing guff and get an in-depth understanding of the latest of features and functionality in a modern platform.

You'll learn about:

  • The latest features and functionality to look out for (such as personalisation and marketing integration)
  • What terms like scalability, security, workflow and usability really mean
  • How a CMS can help you meet your business objectives
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