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The digital expectations of customers have left organisations with a tough proposition.
You can either use new technologies to more effectively engage and deliver value to customers, or lose market share to competitors that do. By the way, simply developing a shiny new app or modernising your website won’t cut it.
In December 2015 SugarCRM and Squiz commissioned Forrester Consulting to find out:
- How organisations with a mature digital strategy define and manage their "digital business transformation"
- Which roles drive the digital strategy
- How these firms are tackling the organisational and cultural challenges presented by this business transformation