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This survey report examines B2B marketers' views on their organisations’ strategies and attempts at being customer-centric.

The ability to be customer-centric and deliver what the customer wants, when they want it, is now the route to success.

The issue is that nearly every department across an organisation has contact or a view as to what the customer wants, and being able to coordinate and deliver fulfilling, consistent experiences across every touch-point is daunting. What’s needed is a customer champion - someone with the authority to own and deliver on every aspect of the customer journey: someone like you?

We have again teamed up with B2B Marketing to discover how marketers' views on customer-centricity have been shifting, and the report contains our findings, research analysis and some advice on how marketers can step-up and be the customer champion.

Inside this free download, we investigate:

  • Whether marketers understand the importance of customer-centricity - and if they are supported in this by senior management.
  • Whether marketing thinks it owns the customer journey - and whether the rest of the business feels the same.
  • What levels of confidence marketers have when using technology for achieving customer centricity, and whether they have the ability to influence what tech decisions are made.
  • Whether marketers are the voice of the customer in their organisation and, if not, what steps they need to take to become so.

Fill out your details below and click the button to confirm.

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