Ovum, one of world's foremost technology analysts has again named Squiz as a 'Market Leader' in their latest report, the Ovum Decision Matrix: Selecting a Web Experience Management Solution, 2016–17.
“Squiz continues to innovate, which allows it to score very highly in the technology dimension in this Ovum Decision Matrix.”
Ovum outlines in the report that organisations need to digitally transform themselves in order to address the needs of the millennial generation (employees and consumers). A relatively quick win as far as digital transformation is concerned is web experience management (WEM), which allows organisations to provide their customers with highly relevant, engaging, personalised content on the device of choice of the customer. Ovum goes on to highlight the fact that with Squiz;
“Personalised, targeted content can be easily created.”
This report was created through hundreds of interviews with business and technology decision makers, comprehensive global research and careful examination of each product.
Download the report for free and see what Ovum has to say about Squiz for yourself.