Remember when a Content Management System (CMS) was at the forefront of digital empowerment? Its timely rise meant that marketers were finally able take control of their organisation's website from the coders in the basement and create great, if generic, user experiences for their visitors.
But things have changed.
Marketers now need to cater for complex, personalised customer journeys that deliver an excellent user experience (UX) across every channel - you need to be prepared to give the people what they want, when they want it, and by whatever method they desire.
It's a complex puzzle, but with a few pieces of technology cleverly woven together, you can create a Sales & Marketing Machine that'll drive customer-centric journeys and enable you to exceed lead generation, churn and revenue targets again and again.
This free eBook will help you to:
- Connect your CMS, CRM, Search and Marketing Automation seamlessly
- Understand the user journey across all these systems
- Make your customer feel loved
- Transform your relationship with Sales