Marketing automation is becoming less of a luxury and more of a necessity in today's competitive business environment, and this trend is only going to increase as more of your competitors adopt it and the technology involved becomes increasingly advanced.
This free guide will help you understand the basics of how marketing automation works, the methodology behind it and how you can harness its power to benefit your organisation.
- What marketing automation actually is
- How to nurture, score and analyse your leads
- How to understand the sales funnel and how it applies to automation
- How to convince management to get on board