The travel industry is continuing to change at breakneck speed - fuelled by technology and younger, more affluent customers.
More discerning customers with higher disposable incomes present the industry with a significant opportunity, and the good news is: there's plenty of scope for innovation.
To take advantage, you need a sound digital strategy, and this paper will show you how to do it.
Inside you will learn:
- How your customers are changing
- Problems with digital strategies currently employed by travel organisations
- About the ‘mobile’ gap in the market
- How to form a strategy that works