The team at GESB started out with two strategic objectives: to provide a positive member experience and to support members with decision-making about their long-term super benefits. Marleen Timmers-Vasen walks us through how they accomplished this with the Squiz suite of products.
In this exclusive session, you’ll hear:
- How accessibility played a key role in improving the site, and how Squiz Matrix streamlined the process with templates.
- How the team re-designed the member statement summaries and increased log-in rate from 8% to 32%
- The team’s plans to move user experience forward in statement access, aid in communication, and a member view for staff.