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Helping members engage with their super through digital channels

Summit 2020 On-demand

The team at GESB started out with two strategic objectives: to provide a positive member experience and to support members with decision-making about their long-term super benefits. Marleen Timmers-Vasen walks us through how they accomplished this with the Squiz suite of products.

In this exclusive session, you’ll hear:

  • How accessibility played a key role in improving the site, and how Squiz Matrix streamlined the process with templates.
  • How the team re-designed the member statement summaries and increased log-in rate from 8% to 32%
  • The team’s plans to move user experience forward in statement access, aid in communication, and a member view for staff.

Summit 2020 On-demand

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