The pressure on marketing and IT leaders to select the right technologies to achieve CX goals isn’t new but it’s certainly at a fever pitch. With many thousands of applications to choose from, getting the right mix and then making it all work together is a key challenge for those trying to create great digital experiences for their audiences.
Gartner found that through 2021, 85% of effort and cost in a Digital Experience Platform (DXP) program will be spent on integrations with internal and external systems, including the DXP’s own, built-in capabilities.
Watch the on-demand to hear customer stories and practical advice from industry thought leader Steve Green, who has spent the last 10 years mentoring public sector and enterprise organizations on how to transform their customer’s digital experiences.
To help you improve speed-to-market and reduce resource strain whilst improving your CX, Steve will cover how to build a DXP that:
- Forms the foundation for efficient, engaging digital experiences
- Leverages your existing technology investments and allows you to select best-of-breed solutions
- Moves beyond just being “open” to providing a truly connected platform