Graeme Cleland, Head of Communications from Burness Paull walks us through the changes that they were able to accomplish with Squiz to create a more human, personalized user experience, and high performing website.
In this exclusive webinar, you’ll learn:
- How personalization played a key role in creating a human website
- Graeme’s advice on how to work with partners and leadership to develop a high performing website.
- How they increased the average time spent on a page and customer conversion by restructuring their website and encouraging users to explore and engage with their content.
- Strategies for rebranding processes, improving performance, and governance across the website.