- Group Director: Marketing & Communications at TechnologyOne
The COVID-19 pandemic has shaken things up for marketing teams and placed increased importance on delivering high-quality digital experiences.
Undoubtedly you’ve taken steps in the past few months to better engage your customers in a digital-first (if not digital-only) world and help them through the initial crisis. Now that markets are starting to settle down and a view of a ‘new normal’ is emerging, how do you further adapt to ensure you’re continuing to meet customer needs and expectations that may have changed dramatically for the long term, in a world that may never be the same again?
Watch our on-demand webinar to hear stories and practical advice from industry thought leader Darren Needham-Walker, Group Marketing Director, TechnologyOne on:
- How the COVID-19 crisis has changed the customer journey and how to understand your customers’ new expectations and requirements
- How to further adapt your digital experience strategy to meet your customers where they are by moving essential interactions and transactions from offline to online
- How to cut through the noise to reach your customers with relevant, personalised, contextual and timely digital experiences.