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The COVID-19 pandemic has shaken things up for marketing teams and placed increased importance on delivering high-quality digital experiences.

Undoubtedly you’ve taken steps in the past few months to better engage your customers in a digital-first (if not digital-only) world and help them through the initial crisis. Now that markets are starting to settle down and a view of a ‘new normal’ is emerging, how do you further adapt to ensure you’re continuing to meet customer needs and expectations that may have changed dramatically for the long term, in a world that may never be the same again?

Watch our on-demand webinar to hear stories and practical advice from industry thought leader Darren Needham-Walker, Group Marketing Director, TechnologyOne on:

  • How the COVID-19 crisis has changed the customer journey and how to understand your customers’ new expectations and requirements
  • How to further adapt your digital experience strategy to meet your customers where they are by moving essential interactions and transactions from offline to online
  • How to cut through the noise to reach your customers with relevant, personalised, contextual and timely digital experiences.

Your speaker

Darren Needham-Walker
Group Director: Marketing & Communications at TechnologyOne

Working with the teams and talent behind some of the world's most iconic and influential brands - Darren is a focused, thought leader whose work has received international recognition for empowering individuals and teams to be their best.

Collaboration lives at the heart of Darren’s approach, as he identifies and informs unique ways to work within the modern, multi-generational workforce of today.

His passion for high performance is relentless and infectious. Being able to work and develop teams and individuals around the world while continually challenging the status quo bringing tomorrow into today - is as he calls it, “a dream job” with real, tangible rewards, every day.

Watch On Demand

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